Customized eco-luxe serums with Activist Skincare

Author: Jenny Wu
Hi there!

  • Maryam

    Thank you for such a great review! These products sound amazing, I want to give them a try.

    xx, Maryam

    • Jenny

      Thanks for reading Maryam, I highly recommend checking them out!

  • Rowena @ rolala loves

    Thank you for the introduction to the Activist Skincare brand Jenny! This brand is new to me and it is very appealing because I’m already a big fan of eco luxe beauty. The products you tried sounds so nourishing. Their dedication to the quality of their ingredients is certainly impressive but the customization definitely gives this brand an edge. I really believe customization is the way of the future in beauty.

    • Jenny

      Totally agree with you Rowena, I definitely hope that more brands will catch up on the customization aspect, but I’m happy to have found one that’s done such a great job :) I’m excited to see how they’ll expand their ingredient options in the future!

  • Samantha

    How freaking cool is this?! Although personally I don’t feel like I need customized products (I have pretty common skin problems as well, not to mention not a lot of them tbh) I love the idea. It reminds me of the Function of Beauty, which does the same thing but for hair! It’s not quite as in depth as this brand, but then again it’s only for hair as opposed to skin.

    Sam / My Beauty Cloud

    • Jenny

      Right?! I’m surprised no other brands have come up with this idea! I’ve actually tried Function of Beauty in the past, but unfortunately their shampoos just didn’t work for me at all :( They do have great customer service though!

  • Hannnah

    Wow, I love how they really customize the products for you! Sure, they are more expensive than the average skincare brand at the store but you end up spending more in the long run due to all of the trial and error of finding products that end up not working out for you. Love that it’s cruelty-free too, and Cooper is just too cute!


    • Jenny

      That’s such a great point Hannah, goodness knows how much I’ve spent in search of products that work for my skin! Cooper sends his love! <3

  • Sabiha

    Great review. It is good that there are products like this where people can customise their skincare because now people’s needs are perhaps a lot more unique than what they used to be x

    • Jenny

      Thank you Sabiha! I agree, I feel like I’m definitely more aware of my skin needs now than I was 5 years ago, and trying to find products that address all those needs can get difficult.

  • Lindsey Elyse

    I’ve never heard of this brand before but I really love that they customize it for your skin. You’re totally right, no two skin types are the same. It’s so hard trying to find something that can combat acne and dry skin because usually those treatments totally suck all the moisture out of your face.

    The price is certainly higher, but skincare is more of an investment in my opinion!

    • Jenny

      Totally agree Lindsey, skincare is definitely an investment and something that’ll pay off in the long run. I was dealing with a lot of breakouts one winter and it was so difficult trying to keep my skin moisturized yet trying to fight the breakout at the same time, so I understand that struggle.

  • Amy

    I had been keeping an eye out for this post after seeing these products on your Instagram. I just love the whole ethos of this brand and the concept of totally bespoke skincare. It’s such a sensible idea when you consider it. I think the custom HA serum would be one I’d get on well with. I have found my skin has changed entirely during pregnancy which has been a total pain. Having something made bespoke to get me through this period would have been a life saver. So I can really see the value in this!

    Amy –

    • Jenny

      Oh no, sorry to hear that about your skin, I’ve heard that can happen during pregnancy, though I’ve also heard some people get glowing smooth skin! It’s crazy how these hormones can affect us! I think one of the great things about customizing products is that if you have any allergies or if you’re pregnant, they can work with you to eliminate any ingredients that can be problematic. Let me know if you do get a chance to try it, I’d love to hear your thoughts on it!

  • Velvet Blush

    This is a great, detailed review! I really feel like giving them a go myself as I like the way they addressed your skin concerns in the hyaluronic acid, I can’t wait to see what you think of the reformulation and if it gives you better results x

    Velvet Blush

    • Jenny

      Thanks so much lovely! If you do give them a try I’d love to hear your thoughts on it and see what formula you get!

  • Sam

    I’ve never heard of this brand, but this sounds amazing! Shame that the Hyaluronic Acid Serum wasn’t worthy but like you said, perhaps the renewed formula will change that. Though a high price tag, it does seem worth it to have something that is especially for your personal needs and with that I can justify their price point and would be willing to spend. Great review, I will definitely check them out! x

    Sam Hodgett || Beauty, Food & Lifestyle

    • Jenny

      Thank you Sam! I always feel a little iffy recommending really expensive products on the blog, but the fact that they customize these products helps justifies the cost. I’m keeping my fingers crossed for the renewed formula as well!

  • Patricia

    I’ve never heard about these serums before but they sound absolutely lovely!
    Thanks for sharing :D

    • Jenny

      I love that they help minimize my routine too! :)

  • Camilla

    Wow I really want to try this! What a cool idea, and I really love bespoke anything. I’d love to make a serum with SAP, alpha arbutin, and licorice root extract, all in one =). Thanks for sharing, Jenny!

    • Jenny

      Oh yes! Alpha arbutin is such a great brightening ingredient but I do think it gets overlooked in favor of vitamin c and niacinamide. Thank you for the great suggestion and I’ll definitely pass it along to the brand!

  • Keri

    Omg that serum looks AMAZING! Thanks for the in-depth review :)

    Enclothed Cognition

    • Jenny

      Thank you so much for reading Keri! :)

  • Cat L.

    This brand is new to me but their products sound so nice! I have been looking for a good hyaluronic serum and this one featured in your post looks right up my alley. Will sign up for their newsletter and see if I can order it! Thank you for sharing Jenny!

    ~ Cat L.

    • Jenny

      Their products are some of the most luxurious ones I’ve tried, and honestly I feel like they elevate my routine to a whole new level! Hope you’ll enjoy the products as much as I do if you do try them, and I’d love to hear your thoughts as well!

  • LindaLibraLoca

    A custom made skincare line sounds like heaven on earth! I try to adjust my skincare to my skins needs by mixing different serums, but that doesn’t always work well and is a lot of work. Having a serum or oil custom made to match my skins needs is very tempting, and despite the prices being quite high, I do believe that if the ingredients and formulation is worth it, I will happily pay the price.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

    • Jenny

      That’s a great way to describe it! I used to do the same with mixing my products or applying them only on certain parts of my skin, but like you said, it’s a lot of work and not always effective. Would love to hear your thoughts if you ever do try out their products!

  • Kris

    I haven’t tried anything from this brand but might give it a go! I LOVE the aesthetics of this post, the photographs are so lovely and the layout is too! Good job!
    Have an awesome day!
    xx Kris

    • Jenny

      Aw thanks for the sweet comment Kris! Would love to hear your thoughts on the products if you do try them! Have a great weekend!

  • Shireen L. Platt

    Skincare is an investment, period so I would not hesitate in paying for something that will nourish my skin. I have not heard of this brand but this is such a great introduction to them, thank you, Jenny. You’re right about our skin types and needs are so different and can’t be categorized into dry, combo, normal and oily so having a customized skincare product to suits my skin need is very alluring.

    • Jenny

      Totally agree Shireen, it’s an investment that’ll pay off the older we get ^^; Would love to hear your thoughts if you ever try out their products! Thanks for reading :)

  • Billie

    These products sound so interesting. The fact that they are so willing to reformulate the Serum for you really shows that they put their customers first.

    • Jenny

      I agree Billie, great customer service is equally important to a brand as having great products!

  • Lucy

    great post!

  • Katya

    Oh wow. This is something I want to try!

    StyleSprinter Blog by Katya Bychkova

    • Jenny

      They’re definitely worth checking out! :)

  • Wildfire Charm

    These sound like such amazing products. I agree, the price is a little steep but I’d love to try it someday :)

    • Jenny

      They occasionally release 20% off coupon codes so if you can apply the discount, it’s totally worth it (though I do think it’s worth it even at full price)!

  • Kiran

    This sounds like such a gorgeous brand and I adore the packaging and the name, exactly what I think people are looking for out of their skincare right now xxx

    ALittleKiran | Bloglovin

    • Jenny

      I agree Kiran, they’ve definitely nailed it in terms of packaging and their brand direction!

  • Kiri

    I have never heard of this brand but I love the look of the packaging and the brochure that comes with it with all the acne and oil education. You seem to be in love too – it is great that you give it all a score out of 10 – that means it is really easy for me to gauge your reaction to the products!
    Set to Glow

    • Jenny

      Glad you like the review system Kiri! I really appreciate the brochure they include as well, it’s always nice to know how exactly the product you’re using is addressing your skincare concerns, and they breakdown the details for you!

  • Naya

    Oh Jenny, you got me excited about these. And since both are Cooper approved, I just need to figure out a way to try them both – they sounds lux! x

    Naya //

    • Jenny

      I believe they do ship internationally, but the shipping is calculated on checkout based on USPS rates, which I know can be quite high. Hopefully as they grow they’ll be able to offer more affordable shipping options worldwide :)

  • Emily

    This is a nice introduction to the brand! I haven’t heard of this brand before, but the packaging is on point and it sounds like they make some great products. BTW, your photos here are absolutely stunning! Really loving this photography and flatlays. Hope you had a great weekend lady! :)


    • Jenny

      Aww thank you so much for the sweet comment Emily! Totally agree with you on the packaging, I hate to sound shallow but it’s hard to really love a product when it comes in a basic plastic bottle. Of course, the most important part is the results and the oil has really delivered, so definitely an all-around winner for me! :D

  • Patricia

    I’ve never tried these products but sounds so good!!
    Thanks for sharing :D
    Wish you a wonderful day

    • Jenny

      They’re definitely worth checking out! Thank you Patricia, hope you have a great day too!

  • A Very Sweet Blog

    Everyone has unique skin needs and this company satisfies that need. The products sound great!

    • Jenny

      Exactly! It’s nice to see brands recognizing this and hopefully more will follow in the future!


    WOW, thanks so much for telling us about this brand, I love your photos and it’s nice to know about this skincare line with customised elements.

    • Jenny

      Thank you so much Madison! It’s always wonderful to see brands release innovative products!

  • Alyssa

    I haven’t heard of this brand before but it sounds really great since my skin does not only falls in one skin type. Most of the time I need more than just oil control or acne treatment. This is why I have at least 5 products on my skincare routine (and it depends on the season) so your review got really my attention. I’ve wanted to keep my skincare minimal as much as possible.

    xx Alyssa // STYLE VANITY

    • Jenny

      I totally get what you mean Alyssa, I used use a bunch of products in my routine as well since my t-zone was oily but my cheeks were dry, so these products have been crucial to minimizing my routine! Thanks for reading! :)

  • Idoia

    When I was starting to read the entry I loved the fact that they give back to the community without the need of “special products”, showing that they do really care where they donate. I also kind of blew my mind that you have to do a survey and then they send you your personalized products- as you say you feel like you’re building a relationship with the brand but it also shows that they care a lot about what they do. It’s honestly awesome!
    The products also sound good, hoping to see a follow up with the new hyaluronic acid serum they send you either here or on instagram!

    • Jenny

      Exactly Idoia! It’s just so wonderful to see a brand really go above and beyond to connect to the customer and their community, and definitely makes me feel better about supporting them. Of course, having great products help as well! I’ve been using the new hyaluronic acid serum now and really like it so far, hopefully I’ll have a review in a few weeks :)

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