The allure of Jo Malone, and why we’re obsessed with it

Written by Jenny Wu
Jenny Wu

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  1. Dawn says:

    I absolutely love absolutely every product they make….

  2. Lina Husemoen says:

    I love Jo Malone! I have quite a few of her products. The Lime Basil & Mandarin shampoo and conditioner is brilliant. It leaves your hair smelling amazing for days. Atleast mine.
    As Perfumes go:
    Dark Amber & Ginger goes amazingly well with Woodsage & Sea Salt. Makes a really mellow, rich, warm smell
    Woodsage & Sea Salt with English Oak & Redcurrant makes a really nice fresh scent.
    Nectarine Blossom & Honey with Wild Bluebell is also very nice.

    • Jenny says:

      Oh wow thank you for all these recommendations! <3 I didn't even know they made hair products but will definitely have to check them out next time, as well as try out all the combinations you mentioned!

  3. Really enjoyed reading this wonderful and detailed review. My mom is actually using one of their home perfumes (believe it is called linen) in her car and it is such a life-saver! Beautiful photos Jenny!

    • Jenny says:

      So glad to hear that Naya, thank you for reading! I didn’t know they had home perfumes, and linen sounds like such a lovely fresh scent! Will need to check it out the next time I’m there!

  4. Well, you’re not the last person on the planet to own a Jo Malone fragrance because I still do not own my first one as yet. I have a couple on my wish list and I am hoping to pick up at least one of them this spring. I have been to their boutique and I have literally smell all of them and they are divine but I narrowed it down to two that I really like. I just love their bottle designs. So classy.

    Ann-Marie |

    • Jenny says:

      It’s difficult narrowing down which scent to pick isn’t it, they all smell so good! Their bottles are gorgeous too, I feel like I want them all now, haha

  5. Demilade says:

    I just found your blog and I must say, I’m in love. The design is so cute and I like how you write!
    Jo Malone fragrances smell divine. I’ve never bought one before but I’ve tested them out in store. I hear their candles are really good too. Great review, I’ll like to try the scents you mentioned. xx
    Coco Bella Blog

    • Jenny says:

      Aww, thank you so much for your sweet comment Demilade, I’m so glad to hear that!

      I honestly want the entire Jo Malone product line in my favorite scents – candles, body butters, you name it. Now if only they weren’t so expensive!

  6. Michelle Bio says:

    I purchased my first Jo Malone fragrance a month ago and I got the Peony & Blush Suede! It smells way different and way more mature than my D&G 3 L’imperatrice that I still love, but I’ve gotten so many compliments since I started using Jo Malone!

    • Jenny says:

      That’s what I love about Jo Malone – she can somehow take traditionally younger smelling scents (sweet florals and citruses) and somehow make them more mature without being grandma-like!

  7. Eleni says:

    I love Jo Malone! I’m a massive fan of their fruity fragrances and Body lotions and I can’t stop wearing the Nectaring Blossom and honey body butter. SO good! Living in London, I have a shop ten minutes away from me and it’s always so tempting!

    • Jenny says:

      Oh lucky you!! I’d totally be tempted as well if I lived that close, haha. I have a small sample of their body butter and it definitely feels super luxurious on the skin, not to mention it smells amazing. Really makes me want to buy a full-sized body butter now!

  8. I have been dying to find the right fragrance but haven’t fullly explored Jo Malone. All of these sound absolutely delicious, I’m going to have to test them out!

  9. Marina Rosie says:

    The Myrrh and Tonka one sounds right up my street Jenny; I love the smell of vanilla! x I actually hadn’t heard of this brand before this post so it was really enlightening.
    Lots of love,
    Marina Rosie xx

    • Jenny says:

      Glad to hear that Marina! Myrrh and Tonka takes the vanilla scent to an elevated level, it’s definitely very different from all other vanilla type scents I’ve tried in the past!

  10. Emily says:

    I honestly love everything about these. The scents sound so lovely, they packaging is on point, and I’ve heard the scent lasts forever. Everyone is definitely obsessing over them right now. I too feel like I’m the last on the train! Haha. I really need to go and check these out and smell them for myself. I would love to have one sitting on my vanity. :)


    • Jenny says:

      For me the scent lasts a pretty long time, though I’ve heard people say otherwise. They’re definitely a worthy investment imo, especially when you find a scent (or combo) that you love :D

  11. They do sound amazing! I’m not a huge perfume wearer but I want to be haha. I love those classic bottles too!

    • Jenny says:

      I definitely find myself wearing perfumes more frequently after I purchased these – they smell so good I can’t help but want to have that scent on me everyday!

  12. Laura says:

    Jo Malone packaging is just the bomb. I love the brand, but we can’t get in Finland – except at the airport tax free, which is just ridiculous. Fortunately I’ve been able to smell many of them – in a hurry, but enough to appreciate the variety, beautiful packaging and size variations available. I don’t go through perfume very quickly, so I purchased the smaller size of English Pear and Freesia, which obviously is my favorite scent. You describe the perfumes so beautifully, now I’m bursting because I can’t go smell more! I’m not sure about mixing the scents though.. Of course it’s a nice addition if you already have two scents you love, but personally I find it unnecessary (or I just haven’t smelled something good enough.. yet!) Have a happy Friday!

    xx Laura / Laurantaina Beauty Blog

    • Jenny says:

      Thank you Laura!! That’s a bummer that they’re only sold at the airport, you’d think they have a local store too so it’d be easier for people to purchase. I will definitely have to check out English Pear & Freesia now, especially since it’s gotten both you and Cat’s vote!

      With mixing it definitely helps to have a store associate help out, as not all combinations will smell as good together. And like you said, it won’t make much sense to buy a perfume just to mix, you should really like it on its own as well :)

  13. Amy says:

    I ADORE Jo Malone. My favorite scent is blue agava + cacao – have you ever tried it? Loved this article, makes me wish I had a pretty bottle on my nightstand right now!

    xx, Amy

  14. Blush Canvas says:

    I got sucked into Jo Malone purely through blogging. To be honest, they aren’t the most long lasting scents (except the Intense line) but the ones I’ve picked out, the fragrances are so unique! I haven’t found anything that comes close to Wood Sage and Sea Salt, it’s exceptional. Dark Amber and Ginger Lily is another favourite that I can’t quite find anywhere else.

    Advaita | Blush Canvas

    • Jenny says:

      Yeah, I find that my scents do last longer when I layer the Myrrh & Tonka (from the intense line) underneath, but overall they still last longer than my other perfumes. I looove Wood Sage & Sea Salt exactly because of its uniqueness, it’s definitely very different! Will have to try out Dark Amber & Ginger Lily next time, thank you for the recommendation!

  15. I always love the packaging! To me it is what makes a product stand out and makes us all curious :) Love your post so much.

  16. Ev says:

    I’ve never bought them because they are so expensive! But I do love the smell of it! Great post Jenny! I enjoyed your blog and the pictures!!

    • Jenny says:

      Thank you so much Ev! I wish the price was a little less expensive too, but once I smelled the scents I felt like they were worth it <3

  17. Okay, okay…you’ve convinced me that I really need to try at least a bottle of Jo Malone! Haha! I will need to head into a store and see what suits me best, fragrance is not something that I buy without testing beforehand. And two years before turning 30, sigh, I am a decade older than you so let me share my pearls of wisdom… LMAO! Oh gawd, I feel old. Haha!

    • Jenny says:

      Aw, don’t feel old, you definitely don’t look a decade older that’s for sure #skincaregoals
      Let me know if you do visit a Jo Malone store, I’d love to hear your thoughts on the fragrances and which one(s) is your favorite! :D

  18. Cat L. says:

    Jenny, this is my kind of post! I adore adore adore anything Jo Malone as she can do no wrong in my book. My favorite scent of all times is Peony and Blush Suede, which in fact i’m wearing today. It’s THE perfect spring scent to me. I also love English Pear and Freesia. These scents and aromas are heavenly and such a delight when you start layering them. Great post, now I want to go shopping for some more Jo Malone!

    ~ Cat L.

    • Jenny says:

      Aww, so glad to hear that Cat! I agree, now that I’ve experienced Jo Malone she really can do no wrong! I’m going back again this weekend and I’ll make a note to check out English Pear and Freesia – thank you for the recommendation!

    • Laura says:

      I also love English Pear and Freesia!!

  19. Keri says:

    I have never actually smelled a Jo Malone perfume, but I always see it all over the web. Definitely want to try them out though!

    Enclothed Cognition

    • Jessica Riley says:

      @Keri, Great article! I am new to the House of Jo Malone and recently purchased Wood Sage and Sea Salt Cologne and body cream. It’s absolutely amazing, and as mentioned, it has a zen vibe. I love it ! I also purchased the Orange Blossom body lotion. The scent profile and quality are superb; I just wish the House would consider an EDP concentrate so the fragrances would last longer and have better silage.

    • Jenny says:

      They’re definitely perfumes you want to smell in person, I don’t think words do them justice :)

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