When social media stops sparking joy – why it’s ok to unfollow on Instagram

Author: Jenny Wu
Jenny Wu


Tuesday 30th of April 2019

I haven't done this to my IG account, but I completely quit my FB page because I couldn't stand all the drama. I've been so much happier ever since I quit FB for good. I only interact with friends and family in real life, not onFB. I completely relate to your post :)


Thursday 2nd of May 2019

Same here, I feel like none of my friends are even on Facebook anymore, so I don't bother with mine except for a few shopping groups I'm in where people share their finds from Costco/Trader Joe's, haha

Audrey | Brunch at Audrey's

Monday 29th of April 2019

Especially in the golden age of content, I think it's so important that we not try to consume everything, but to instead be very intentional about what we consume, for the sake of our time and for the sake of our mental health!

I've blocked a few accounts that Instagram always pushes on my Explore page; they're usually huge accounts though, so I make peace with the fact that it's barely a loss for them. Instagram seems to think that I want to see more of the same thing, but that is the complete opposite of what I want! I want to see different things that inspire me in new ways! -Audrey | Brunch at Audrey's


Thursday 2nd of May 2019

Absolutely! I feel like Instagram keeps pushing the same accounts on my explore page as well, some I'm genuinely interested in, but others not so much, which is why I don't even bother looking there anymore. Like you, I'd love to see more variety and new accounts instead!

resham kesarwani

Thursday 4th of April 2019

I am in love with this article. I would have never been able to write and express myself so well regarding this topic. :)

Allie Mackin

Wednesday 13th of March 2019

I both agree and disagree with this. I feel like I would need an example of how an account is toxic. Not sure about the whole bringing joy trip I don't take it THAT seriously. It is a job in a sense--maintaining it that is. Going to the beach brings me joy or spending time with friends not IG.

That said, what is worse honesty is all the faking and the exploitation and gaming that goes on. And the habit of people who follow someone just to unfollow them a few days later after they had the courtesy of following them back and sadly it is almost always female fashion and beauty influencers that do this. Though now everyone is doing it. This alone has driven down engagement as everyone is aware of it and now no one trusts anyone--there is no community only competition.

I actually keep a running list of people who I follow back. And in many cases after a week or so they unfollow sometimes even sooner in a day or two I know as I check.

But this has much to do with IG's opaque mean girls burn book approach keeping everything hidden. Though having to do what I do is time consuming so it keeps you on the platform longer which like FB is the goal.

I only block ghost accounts which follow me as we all know IG algorithm only shows your posts to %20 of you followers (so if a chunk of them are ghost followers that me means even less) until you prove that it should be shown to more then %20 which of course keeps you on the platform longer. Which like you said is for another post...

Allie of www.allienyc.com


Wednesday 13th of March 2019

I think the idea of toxic is different for everyone, the same with what sparks joy. It's not so much that IG has to make me happier, but i want it to be an enjoyable activity.

For me personally I want to feel inspired and uplifted when I'm scrolling through my feed, but certain accounts just don't do that, and again this is all subjective and it's not to say those accounts are awful, but I just don't like their content and realized I was following them because it was the polite thing to do.

I do agree with you on the follow unfollow, I've had accounts do that to me multiple times that I've blocked them as well. At this point I don't bother following anyone back unless I genuinely enjoy their content and can tell they feel the same way.

Thank you for the thorough feedback, it's really eye opening (and disappointing) to see how Instagram went from a simple photo sharing app to a platform with so much scheming and mistrust.


Tuesday 12th of March 2019

This is so on point dear, and I couldn't agree more. We gotta know when to breakaway from things that don't do good in our state of mind.

Jessica | notjessfashion.com