The Beauty Business: Tips to Getting Your Foot in the Door
Have you decided to ditch the corporate job to try something on your own? Perhaps you want to open a nail salon, style hair, or sell products (your own or an established cosmetic company’s products). Needless to say, you’ve picked a wise market to get into. The beauty industry generates billions of dollars every year, and now you’ve got the opportunity to get in on the action. As a heavily saturated industry, however, you’ll need to separate yourself from the rest and show your target audience why they should do business with you.
Networking Increases Your Chances of Success
Whether you’re just starting out on your entrepreneur journey or you’ve been trying your hand at it for several years now, if you don’t have a strong network and physical presence both off and online, you won’t get very far. It is often the people you know and those who know you that will generate the most business and opportunities for success.
Therefore, before you start putting your energy into how you’ll make your first dollar, you should invest in connecting with your followers. Below are a few successful ways to start networking if you’re in the beauty business.
Give Out Samples
If your business involves the selling of beauty products, samples are a great way to build your network and get recognized by your followers. Providing samples gives others a tangible item to test without having to invest a cent. They can, therefore, make a determination on your brand before they ever make a purchase which tells them you’re confident in what you’re selling. Small samples of lipstick or foundation, for instance, allow a woman to see how the products feel on her skin and look when worn inside and outside of the house.
Hand out samples any chance you get. Whether you’re at the mall, a school activity for the kids, or at the grocery stores, these samples act as a conversation piece and help you to connect with more women who will hopefully be interested in sharing the news with others and making future purchases.
Host an Event
If you really want to get the buzz going about your new beauty business on and offline, hosting an event is the way to do it. You can have a small gathering at a nearby venue and invite those you hope can most benefit from your products or services. There are plenty of businesses that offer corporate catering where you can choose healthy yet delicious menu options for your guests. Throw in a few guest speakers, a presentation or demo session, and some good music and your event will go off without a hitch. Handing out samples and business cards, as well as moving around the room and mingling with attendees can also help to build your network.
Social media and other digital platforms can be really good for letting others know about upcoming events. Schedule the event and send out the details to all of your followers. You can manage who’s coming, what they’re most interested in, and even keep them in touch with the plans. After the event is over, be sure to share pictures and videos to further expand your exposure.
Record Demos and Testimonials
You’re a little fish in a shark pond when it comes to the beauty industry. If you’re going to get in on the action, you’ll need to stand out from the rest. Consumers may be interested in what you have to offer, but will often revert to larger brands simply because they have no idea if your products work. One way to peak the interests of your target audience and build a stronger network would be to record demos and testimonials.
When online users can see women just like them using the products over the course of a few days along with the results, they are more inclined to make a purchase. Similarly, getting everyday women to talk about the benefits of the products or services you offer can do wonders for your reputation.
Taking a leap of faith and starting your entrepreneurial journey is a risk worth taking. This is especially true when your passions are in a market as healthy as the beauty industry. Remember, if you’re going to make it against such stiff competition you need to gain as much exposure as you can offline and online. Giving out samples wherever you go, hosting events, and recording demonstrations and testimonials are a great way to start building a name for yourself and cultivating a network of women that will help take your brand to the next level.