I remember the first time I heard of multimasking (where you apply different masks to different areas of your face) and I thought “Wow, this makes so much sense! Why didn’t I think of this before?”. Well targeted skincare application is the same concept, except with regular skincare products.
If you have combination skin, you can relate to the difficulties of picking a product that’s not too rich as to breakout your t-zone, but not too light as to dry out your cheeks. It’s like Goldilocks except with skincare products! I’ve lost count of the number of products I’ve tried in hopes that one of them would have that perfect balance of not-too-heavy and not-too-light – so far no luck, though some were really close!
So rather than trying to find that one perfect product, I found it was much easier to buy 2 products for the 2 different regions of my face. Then instead of applying these products all over your face, you only apply it to the targeted areas. For example:
- Naruko Tea Tree Shine Control & Blemish Clear Serum – I apply this to my t-zones only as it not only helps control sebum production and prevent future breakouts, but it’s just hydrating enough for these oilier areas of my face.
- Andalou Natural 1000 Roses Moroccan Beauty Oil – I apply this to my cheeks and mouth areas only because these ares the dry areas of my face. If I do want to apply this all over, I’ll mix it with my toner to create a lightweight emulsion.
- Skin Actives Every Lipid Serum – This is definitely a heavier oil, so I apply this at night only, avoiding my t-zones. This is another oil I’ll mix with my toner if I want to apply all over my face.
- First Aid Beauty Ultra Repair Cream – I apply this on my cheeks and around my mouth, on top of my usual moisturizer. The colloidal oatmeal in this cream really helps soothe any irritations caused by the cold + dry weather!
- Any rich cream or serum – In an effort to use up my current stash, I’ve been applying my richer creams/serums around my eye area in place of an eye cream. So far this method is working out quite well – my eye area is hydrated and I use up existing products faster!
Honestly, this all sounds like common sense and some of you are probably sitting there going “DUH“. But for those like me, who until 2 weeks ago applied every product all over, this idea is pretty ingenious.
So does that mean we all need multiple cleansers, toners, serums, and moisturizers now? Thankfully, no. Targeted skincare application should be used only when you’re having difficulty finding a product that works all over. For me, this usually happens with serums and moisturizers, so I’ve adopted the targeted application approach with these product types. Now my skin is more balanced and less prone to breakouts!
#Skincaretip: instead of applying a product all over your face, apply it only to the areas that need it!
But even if you have the same skin type (eg. dry, oil, normal) all over, seasonal changes can exacerbate the conditions of your skin, making certain parts drier/oilier than usual. In that case it helps to have a product (whether it’s a serum or moisturizer) on hand for these problem areas.
Hope you found this post helpful and enlightening! If you already incorporate targeted application in your skincare routine, let me know which products you use in the comments below! Thanks so much for reading and have a wonderful rest of the week!