Opportunities to create an online business have existed for a while now. Nowadays, the pandemic has made even more people spend their money online because some goods or services are not available at brick and mortar stores.
Ecommerce industry continues to expand, and creating your own venture now seems like a good time.
There are multiple ideas, but how about one to start a t-shirt business and monetize blog through merch? The demand for such merchandise grows, and if you have the desire to give the business a try, the following guide should be of great use. Take each step, and you should eventually reach the goal of having a source of income.
Step #1 – Find a Reliable Supplier
You have the option of printing t-shirts yourself, but investing in a digital pressing machine has its risks. After all, you are not guaranteed to succeed, so taking a safer approach would be a more reasonable choice.
Printify can help you start a custom t-shirt printing business. The services they have provide more than 250 quality products, competitive prices, a worldwide printing network, and simple integration into platforms like WooCommerce and Shopify.
With Printify, you will not have to worry about inventory and shipping. They will do this work for you.
Working with a reliable supplier makes things easier as you can focus on other aspects of the business and not risk overpaying money for products that may or may not sell.
Step #2 – Consider a Joint Venture
Taking care of every business aspect solo can be a tough challenge. You may run out of time eventually because there is so much to do.
Thus, collaborating with another person might be one of the best decisions you can make. Particularly long-term, if your business lifts off and you have even more stuff to take care of in the future.
It may be that you are not good at graphic design and would struggle to come up with unique designs for t-shirts. Leaving this work in the hands of a professional designer while you take care of the promotional side of things is worth considering.
Step #3 – Research the Market
As you can probably guess, the demand for custom t-shirts makes the industry quite competitive. As a newcomer, you will struggle to figure out your place in the market. Therefore, finding a niche that is not too saturated is the least you can do to make things easier for yourself.
Of course, working with something that you like helps with motivation. For example, if you love animals and want to create custom dog designs, target a specific demographic, such as bulldog lovers.
Competition is another element of market research. If you have no direct competition, it means that the market is free for the taking, and you should not have many troubles establishing yourself as one of the authorities.
However, if other brands have similar ideas to yours, spend some time determining what makes them excel and where they fall short. Implement these aspects into your business if possible.
Step #4 – Create Designs
Designs will be one of the keys to making money as a customer t-shirt seller. You want to focus on quality. Mediocrity might sell, but it will not sell as much as something that truly stands out.
Even if it takes a long time to come up with a good design for a t-shirt, you or another person doing it should take as much as needed.
Step #5 – Advertise the Store
It is unlikely that people will find your store. Just like great t-shirt designs, marketing is also one of the most important successful business elements.
There are different ways to approach marketing. Some entrepreneurs prefer to stick to social media and increase their presence on platforms like Instagram and Facebook. Giveaways, ad campaigns, and collaborations with influencers are an excellent way to attract customers.
Search engine optimization should also play a prominent role in your marketing campaign. Organic traffic is worth a lot, though it may be difficult to optimize a store if it lacks content. Blogging could be a good solution.
You can make use of email marketing, pay-per-click, and even promotions on online forums. The bottom line is that the more effort you put into advertising, the more likely you are to create a steady revenue and solve your financial woes.
Step #6 – Continue to Scale
Scaling is on the list of things that you should take care of down the line. Once the store picks up and you have a steady influx of customers, do not underestimate the importance of keeping things fresh.
You will likely encounter periods of stagnation, but that is when you should make some changes to improve the situation.
For example, introduce new products. Do not limit yourself to just t-shirts. Other merchandise will sell as well. Hoodies, face masks, mugs, and stickers are only a few suggestions.