If you are an artist looking for more exposure, it isn’t going to come by just sitting back and waiting for it. You’d think it would mean constantly updating your profiles and accounts with new music and showing your fans that you are all about the art and sound. Well, it isn’t. Create an atmosphere of success is more than just talent. It’s a large amount of marketing.
Your favorite food isn’t something you just happened upon in the market. You probably saw a friend eating it, or you may have seen an ad on TV for them. This is all marketing. The bag has the logo on it and the ad tells you to buy them now or else. Regardless of how good the food is, someone needed to convince you that they were worth trying in the first place.
This is how marketing works. It is also how Spotify works. You don’t know all of the artists in the world. You only know the artists that you currently like. However, when you listen to Spotify, more often than not, in the radio section, you are shown artists and songs you may not have heard before. Spotify is marketing this fresh selection to you based on its own internal algorithm methods.
Get the Picture?
If you are still reading this and not knowing what it means, that is okay. You need to understand one thing that drives the entire structure of a hit artist on Spotify. Each blueprint to success on Spotify contains digital marketing. It doesn’t matter how good you really are.
Let’s repeat that again. It doesn’t matter how good you are. If you want Spotify to start spreading your sound around, you need to get in good with their proprietary algorithm.
What is the Spotify Algorithm?
Have you ever tried to decide which restaurant to grab take out at? It’s usually a bunch of suggestions and discussions on features and food preferences. Usually, you have a set of wants like tacos, avocados, and something crisp and salty. Then you start naming places and eventually say no to all of them, but one based on an odd set of criteria.
The Spotify Algorithm works the same way. Based on a complex set of data structures, it can decide what artists you haven’t played you would like based on your past listening habits and the similarities of other listeners who play artists you don’t know. If you match up, then you get to hear a new song.
But isn’t this supposed to be from the artist’s perspective? Yes! First, though, you need to start to get the picture from the other end. If you want to create the best Spotify blueprint for success you need to get in good with the Spotify algorithm.
What to Feature
Upload anything and everything you have. That is a must. The more music there is, then the more professional and prolific you will look. People don’t really care if the sound is any good or not. As long as you have a few pieces that are epic, nothing else matters. They will continue to listen to everything that is on there just to try to find another hidden gem. This works in your favor because it increases listens.
What to Brand
Branding on Spotify is critical. You aren’t an individual. If you try to be yourself, then no one will care. People want a brand to hold onto and rely on based on expectations and similarity on other platforms. So, if you have a Spotify account, Facebook, Instagram, etc. all of the branding and imaging should be the same. Differences can drive people away.
Don’t stop at just having the same stuff. The stuff that you post needs to be purposeful. Think of it this way. If the Nike swoosh started out as a poop brown color, would it have been as exciting as red? It would have failed completely. It was a success because it was red. Apply this test to your branding.
Everything matters when you are trying to grow your success. Focus on every detail when you are developing your profile and other social media connections.
What to Promote
You should promote your music. Obviously, you need to make sure that your followers know when you put new music out. They are your core base and will always stay that way. However, if you want to make sure that the Spotify algorithm notices you, you need to boost your Spotify streams. You need to buy Spotify streams so that your numbers increase, and you can start getting some organic follows.