A first look at Althea Korea, my new k-beauty destination


Korean beauty retailers are a dime a dozen, so I’m imagining some of you rolling your eyes and thinking “uh, thanks but no thanks”, and to that I say “don’t be so quick to judge!”. Seriously, I had my initial doubts about Althea, but after shopping there, I was very pleased with my overall experience.

Author: Jenny Wu
Jenny Wu

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  1. Sarah says:

    Based on this post, I took a chance on ordering from Althea. I was most concerned with how long the products would take to ship. I ordered a couple of products and the shipping has been waiting in “label created status” for more than a week now. I followed up with their customer service and received the following response:

    “Delivery typically takes 35 business days from the moment you place your orders. It is normal for the tracker to not have any updates for a while so, there is nothing to be worried about. There will be a short “blackout” period on the tracker while the parcel is in transit from the airport until being received at the destination warehouse. This blackout period depends on various outside factors such as the availability of freight, volume and customs clearance process.

    We would advise patience while waiting for the parcel. You can continue to follow up the whereabouts of your parcel via the tracking information provided. Once the parcel is successfully handed over to your local courier, the tracker will be updated accordingly.”

    Had known this I would have ordered directly from the product’s site instead of Althea.

    • Jenny says:

      Sorry to hear that. I’ve ordered from them recently and still haven’t had any issues with delivery speed, but I agree that their tracking system is not very helpful. Are you based in the US?

  2. Angela Anunciata says:

    Hi there! Seems like your referral link has expired. Would you post a new one? Would love to try Althea for the first time :) Thank you!

  3. Alyssa says:

    I love Althea! Almost all the products I review in my blog are bought from their site because they’re prices are competitive and fast delivery, as you mentioned. :)

    xx Alyssa // STYLE VANITY

  4. Never heard of this. My hubby has a business in Korea so he travels there quite often and he always brings me back lots of Korean skincare but this sounds amazing.

    Ann-Marie | http://facetocurls.com

  5. Cat L. says:

    You picked up so many great products! I have been so tempted by KBeauty brands, honestly since I first started my blog and Instagram! Althea sounds like a great destination that would allow the opportunity to browse and become familiar with a lot of these brands. Will definitely have to check it out!

    ~ Cat L.
    http://www.CatsDailyLiving.com

    • Jenny says:

      Thank you for reading Cat! Althea is definitely a great place to start with KBeauty – they have all the popular brands, several smaller but upcoming brands, and they do a great job of curating what’s trending in Korea right now!

  6. I’ve heard a lot of reviews about Althea and to be honest, I am quite intrigue. Thanks for sharing this.

    http://www.engineerxeph.com

  7. Amy says:

    Love the fact that they ship fast and covers return shipping charges.

    ❤️ http://theblushingpink.com

  8. Never tried these brands before. I just love the packaging and your review on these is wonderful. It is fun to be on the hunt for some new products for summer time :)
    http://www.bauchlefashion.com/2017/04/the-chic-memo-summers-new-hue.html

  9. Emily says:

    Overall they sound like a decent company to buy from! I’d rather have fast shipping and a slow site haha. Your comment about C3PO made me laugh. ;p

    -Emily http://www.coatandcoffee.com

    • Jenny says:

      Haha, that’s true, no site is perfect so if slow site is the tradeoff for faster shipping I’m fine with that :P I’ve just ordered from them again since they added new products, so hopefully the package gets here just as quickly this time!

  10. Amy says:

    I’m still very new to K beauty and honestly had no idea there were so many retailers offering amazing products!! I will have to try Althea next time I need to stock up. I’m slightly embarrassed to admit that I only knew about Peach + Lily and Sephora!

    xx, Amy
    http://www.theluxilook.com

    • Jenny says:

      Peach + Lily was one of the first sites I went to when I started with K beauty, but once you go down the rabbit hole, you’ll find that there are so many retailers and so, so, SO many products it’s actually overhwhelming! While I love the US based sites for their great curation and faster shipping, I find that Korean-based retailers offer the best prices by far :)

  11. Mili says:

    You picked out so many great products! That’s a shame that the apieu sheet masks fit awfully. I saw them in multiple people’s althea hauls. On the plus side– your skin loved them! I was also really happy with my shopping experience– would def shop there in the future :) I also hope their site gets faster in the future.

    Mili | Sharmtoaster

    • Jenny says:

      Thanks Mili! Sheet masks fits are always a hit or miss, and having the foil on the mask definitely makes the fitting more difficult. I just placed my second haul (had some leftover credit) since they added more new products! :D

  12. Jasmine says:

    I haven’t heard of K Beauty but will definitely be checking them out now. Thanks for sharing,
    Jaz xoxo
    http://www.thelifeofasocialbutterfly.co.uk

  13. I have yet to venture in the workd of k-beauty, but if I do (still so many European brands to explore…) I know where to start. Free return is a huge plus, I always look for it. Even though if I remember correctly I never yet returned a beauty product.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

    • Jenny says:

      Good for you for never returning a beauty product, I wish I could say the same but I think I’ve been spoiled by Sephora’s generous return policy. K-beauty can be overwhelming with their sheer number of products but luckily Althea does a good job of curating what’s currently trending in Korea :)

  14. Gemma says:

    I really like the sound of some of those masks xx

    http://www.GemmaEtc.com ????

  15. Jen says:

    Oh my! Sounds amazing, I totally need to buy my k-beauty products there! ♥

    http://www.heresometimes.com

  16. Katherine says:

    Never heard of this, but it looks like great products! Thanks for sharing.

    http://www.myclusterofthoughts.com/

  17. Dasynka says:

    Wow I’d love to try them!
    With love,
    Dasynka
    http://dasynka.com

  18. Sofia says:

    This sounds so awesome!!! Great review :)

    xx Sofia | SOFIAADOT

  19. Thank you for the honest review on this site, Jenny! I’ll check them out!

  20. Tara says:

    This sounds like a great site to order K-beauty products :) Though I do wonder about the server’s location, though. I am in Korea and I visit a lot of sites based in the US (my own blog included LOL), and it’s not slow? I guess it depends on the quality of the server more! I’ve never heard of this site, so thanks for the heads up!

    • Jenny says:

      You’re welcome Tara! They just launched the US site so hopefully it’ll only get better as time goes on. You’re right about the server location, it’s probably more than just that that’s affecting the site speed, and hopefully it’s something they’ll address in the future.

  21. Marina Rosie says:

    I loved reading this Jenny, it sounds like a really good K beauty site! I’ve been experimenting with a bit of K beauty lately, and I think I’m going to check out Althea! x I’d love to see you looking like C3PO; that would be funny hun! x I do agree with you though, some of the sheet masks I’ve purchased just haven’t been a good fit at all! x
    Lots of love,
    Marina Rosie xx
    http://marinawriteslife.blogspot.fr/

    • Jenny says:

      Thank you Marina! Haha, the foil masks were interesting but let’s just say I don’t make a very good C3PO :P Hope you’ll find something you love on the site, and if you do I’d love to see what you haul!

  22. Stephanie says:

    I am an absolutely newbie when it comes to Korean makeup and skincare! I’ve never heard of Althea before but I will have to bookmark it in case I’m looking to try new products out!

    • Jenny says:

      Korean beauty products can be really overwhelming just because there are so many products to pick from, but I like that Althea curates what is currently trending in Korea on their site :) Definitely makes deciding what to buy a little easier!

  23. How funny Jenny, our timing is in sync! I just clicked publish on my Althea Korea unboxing and review too! Agree with many of your points. Shipping was a little longer for me and I found the website loaded slow, but for the amazing variety they have available at the great prices, I’ll definitely be ordering from them again too!

    • Jenny says:

      I love that they’re constantly adding new products too! It seems like the shipping can be a hit or miss, but I still think it’s better than regular k-packet or register mail…those literally take months to get!