Many people dream of creating their own beauty blog where they can share their beauty ideas with subscribers.
But how do you start a beauty blog? What and how to write about it? This is where newbies get lost because not everyone has experience or an idea of how to run a page properly. Some people prepare carefully and order beauty research topics from specialists. Others, however, act at random. We will tell you what and how to write about to make a successful beauty blog.
What to write about?
To begin with, you need to understand that blogging will require a lot of time, effort, and of course, inspiration. Few people think that behind the scenes of a beauty blog, there is a huge amount of work done to make it interesting for subscribers to read.
Now let’s determine where to start a beauty blog. First, decide on a niche. In what direction would you like to develop? It can create beautiful makeup. Perhaps, you want to tell users about proper skincare, share tips on selecting quality cosmetics. Do you know how to create looks and choose clothes for any style and can teach it to others? Perhaps you’re a master at creating beautiful hairstyles that are sure to interest others? There’s no limit to your imagination.
The most important tip is to write and talk about what you really love and what really interests you. Creating an account for the sake of making money or just because it’s trendy is a bad idea. You won’t last long and will give it up.
Beauty Writing Tips
Everyone can make mistakes, but if you write the way you speak, you should at least do a review in special spelling checkers so that the post would look decent. People will read your poorly-written articles a couple of times, but there is hardly a chance of them becoming your devoted subscriber. You have to enhance your writing and practice it.
If you make mistakes in the simplest words, how can your readers trust you? Since you’ve decided to become an Influencer, always check the spelling of words you doubt, especially if they’re related to the beauty industry. No one will click on your promotional links to buy cosmetics if you make an error in the name of the ingredients.
The size matters
Every blogger dreams that every post is read from beginning to end. You strive, you put your heart and soul into the writing, the visuals, the layout, but that pesky reader leaves without reading to the most interesting (in your opinion) place. Perhaps the problem is that your posts are too long? Try to keep your articles to no more than 2500 characters, and don’t forget about the illustrations. If you’ve written too much text, try breaking it up into several smaller articles and putting it out in a series.
Even these 2,500 characters can annoy from the first rows if the text is inconsistent. Ask every copywriter, and they will tell you about the importance of structure in any article. It usually requires:
Lists make it possible to read everything quickly, it looks beautiful on any screen, and it is comfortable for the reader. It tends to include advantages or disadvantages, ingredients, active components, or functions — the most obvious that can be said about the makeup or skincare products. People usually always pay attention to lists and subheadings, and there are higher chances that they will read your article.
It is an excellent idea to divide the post into chapters:
- Information from the producer;
- My opinion.
If someone is not interested in a particular chapter, they can simply scroll through it. It shows that you care about your readers and want to present information in a comfortable manner.
Frequency of publications
This is the most controversial topic. Practice shows that the statistics of resources that are updated often grows well. If you choose to post on Instagram, you have to upload stories daily and share posts 3-5 times a week. Such a schedule will allow you to:
- take time to prepare a more accurate review;
- give all readers time to read it, evaluate, and comment;
- get more feedback from readers who do not skip posts (if they come out too often, it is too difficult to keep up with them);
However, it’s vital to note that every blogger can choose the frequency based on their preferences and the type of content. Beginner beauty bloggers should post daily to enhance recognition and attendance. If you have the nerve and strength, why not write every day?
Vary your content
Every blogger tries to make sure their blog is:
- aesthetically pleasing;
In order to achieve all this, we recommend testing different formats and not being afraid to try new things. Experiment with various beauty categories, and don’t be afraid to do collaborations with other bloggers. You can introduce the interview genre or write a whole investigation on a beauty topic. Improvise and be useful to your readers, and it won’t take long to reach them.